RSPCA - Stop Pet Abandonment Campaign
The RSPCA launched the "Stop Pet Abandonment" campaign to raise awareness about the responsibilities of pet ownership, especially during the holiday season when pets are often given as gifts.
BUYER PERSONA - Sarah
Age: 30
Gender: Female
Occupation: Personal Trainer
Goals:
To give her spouse a meaningful and memorable gift during the festive season
To experience the joys and rewards of pet ownership
To make a positive impact on animal welfare
Interested In:
Meaningful and memorable gifts for her spouse during the festive season
Having a furry friend as a member of her family
Needs/Motivation:
Finding a gift that reflects her love for animals and supports a good cause
Having a companion and adding joy to her life through pet ownership
Pain Points:
Wanting to find a gift that is unique and special for her spouse
Concerned about the welfare of animals and the issue of animal abandonment
Uncertain about where to find a reliable source for adopting a pet
