Translucence
Revolutionize the way we communicate and connect with the world - smart glasses.
Designed to make life more understandable and enjoyable for everyone.
Travelers
Global business professionals
Education Students and Teacher
Why Translucence ?
With Translucence, we're taking a step towards a better world where communication is no longer a barrier.
MISSION STATEMENT
Break down language barriers and foster cross-cultural communication by leveraging innovative technology
Create a more understanding and connected global community
A full time Business Professional
BUYER PERSONA - MICHAEL
Age: 44
Gender: Male
Education: Dr.
Occupation: professional businessmen
Income: $200,000
Geographic
Location: Sydney CBD, NSW
Area population: 5,121,000 (2023)
Psychographic Information
Values Getting high distinctions
Personality traits: sociable, outgoing.
Hobbies/Interests: traveling, watching documentaries, exploring the diversity, news
Behaviors: kind, helpful
Attitudes: keen to learn new things
Digital Behaviour:
Preferred platforms: Instagram, LinkedIn, Youtube
5+ hours per day
Type of content: Tech updates, about the local culture, creation of tech, global economics and News
Device(s) used: Smartphone, laptop, smartwatch
Preferred method of communication: Instagram DMs, Email, Website chat servies, Facebook messenger
KEY PAIN POINT
Language Barriers: language gap, making communication and navigation much easier
Information Overload: real-time translations of signs, menus, and other information, helping users quickly understand their surroundings and make informed decisions.
Discomfort or Inconvenience: all in one device, reducing the need for multiple gadgets
INSIGHT
Portability and Compatibility
Prioritising user privacy and accuracy, building trust as a reliable and valuable tool for global communication and connection.
BRAND VOICE
PROFESsIONAL
knowledgeable
approachable
BRAND THEME
BRAND THEME
Languages Barriers
Informative and educational / clear, simple language/ highlight selling points. solve the pain points of target audience
Overload Information
Persuasive and helpful/ valuable information encourages potential customers, make informed decisions
Privacy
Confident and assertive/ conveys a sense of urgency and encourages focus on the benefits of product and show the specific needs
Customere service 24/7
Grateful/ encourages advocacy/ feedbacks Thank customers for purchase and ask to share experiences with others.
Awareness campaign
This awareness campaign is an campaign that aims to educate customers on Translucence and raise brand reputation
The Campaign
Position as a leader in overcoming language barriers for international business travelers.
Enhance brand awareness, drive website traffic as the go-to solution for international business settings
CAMPAING OBJECTIVE
Increase brand awareness and reach potential target audience of international business travelers.
Background & Goals
Sales Manager working in technology industry
Travel internationally to attend conferences and explore business opportunities
Seeking solution to overcome language barriers and improve his communication skills to succeed in his career.
Pain points
Struggle to convey his idea effectively and fears miscommunication
He needs a solution that provides real-time translation, communicate effortlessly and save time
INSIGHT
Highlighting Seamless Communication
Showcasing Cultural Understanding
KEY MESSAGE
With Translucence technology, you can confidently engage with clients, partners, and colleagues from around the world, ensuring clear and effective communication.
#SpeakTheWorldsLanguages #Transluence
Seamless Communication
Save Time, Boost Productivity
Global Networking Made Easy
Trustworthy and Reliable
Professional Growth
These keywords will be strategically incorporated into our website content, blog articles, and video. By implementing a comprehensive SEO strategy and incorporating a mix of paid, earned, shared, and owned components in the campaign, we can maximize our reach, engage the target audience, build credibility, and foster interest in our real-time translation solutions for international business travelers.
I have chosen to sponsor events that will include real-time translation experiences as part of our awareness campaign.
One such event is eduTech, which will take place on August 24th and 25th.
content strategy
1.Topic Selection:
Focus on relevant topics that resonate with international business travelers.
Address key pain points such as language barriers, effective communication, and cultural nuances.
2. Blog Articles:
Develop informative and engaging blog articles.
Provide actionable insights for overcoming language barriers in international business settings.
3.Infographics:
Design visually appealing infographics.
Offer tips, statistics, or comparisons related to international business communication.
4.Social Media Engagement:
Utilize social media platforms for content distribution and promotion.
Share blog articles, videos, infographics, and other resources on LinkedIn, Twitter, and Instagram.
Promote related events through social media channels.