DIGITAL MARKETER
“I’m Cassie — your friendly digital daydreamer with a camera in one hand and a strategy in the other. I blend nostalgic charm with fresh ideas to craft scroll-stopping content for brands, people, and passion projects alike. Think warm, human storytelling meets critical thinking — the right data, the right audience, and just the right vibe. ”
DIGITAL marketing STRATEGY
social media management
Content Creator
media production
Your Reach
Getting seen from smart SEO to Google and social ads that actually click with people, I make sure your brand shows up where it matters.
Add a little email marketing and your audience isn’t just finding you, they’re sticking around.
Your content
Words, pictures, videos - all about telling your brand story in a way. I create copy that connects, social content people actually want to engage with, and visuals that stop the scroll.
your look
Your brand deserves to look as good as it feels. From logos and business cards to flyers, campaign artwork, and signage. I help craft an identity that’s instantly recognisable and totally ” so you”
Your channels
Websites that flow, socials that work hard in the background, GMB that actually gets seen, and the techy stuff like 404 errors, site maintenance, all sorted so your brand has a solid online.
My Expertise
Digital Marketing:
From content strategy and campaign management to SEO and email marketing, I offer a full suite of digital marketing services.
Media Production:
Specialising in photography, video production, and transmedia storytelling, I bring stories to life through captivating visuals and seamlessly integrate content across platforms for immersive experiences.
Creative Strategies:
I create engaging content and empower companies with innovative strategies, combining creativity and data analytics to produce exceptional results.
Current & Previous WORK
I help define and develop brand identities that resonate with target audiences.
> visuals that pop, copy that clicks, and stories that stick.
I blend creativity with data to strategies — including full digital audits, SEO enhancements, content plans, and campaign roadmaps that actually work.
> Whether it’s launching digital campaigns, managing socials, producing media, planning events, or designing websites
Case Studies
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Translucence began as a projects during my Digital Marketing studies at UOW and grew into a full campaign built from scratch. I developed the concept, mapped out the strategy, and brought it to life with a mix of creativity and data-driven techniques.
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With the core message “Pets are not gifts; they are lifelong commitments,” the campaign set out to educate, spark empathy, and ultimately prevent abandonment by reminding people what it really means to bring a pet into their lives. Learn more
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By analysing social media engagement, web traffic, and audience behavior. The report transformed data into clear insights, helping the studio understand what was working, what wasn’t, and where to focus next.
Behind-the-scenes work that turns creative content into measurable results.
DiGITAL STRATEGY
DiGITAL STRATEGY
This is a peek at a full digital strategy audit in action — now it could be all about your brand.
I’ve worked with brands to take a deep dive into their digital presence, starting with a full website audit and strategy overview. From there, I identify what’s working, highlight opportunities, and create actionable steps to strengthen their branding, content, and online reach. The goal is simple: give brands a clear roadmap to grow, connect with audience, and stand out.
hear from josh
Cassie was an awesome part of the initial core team when we began to relaunch Society City. She was a critical part of our social team, leading the charge on posts, content and scheduling. She was responsible for kick starting our social side. I couldn’t have done it without her!
Society City Manager
SOCIETY CITY WOLLONGONG
Society City, a volunteer-run hub in Wollongong, serves as a second-hand bookshop, co-working space, and events venue. I improved its social media presence with a comprehensive strategy, increased event promotion, and consistent updates, achieving a monthly reach of more than 10K accounts and ensuring fully booked events and workshops, significantly boosting community engagement.
“ Cassie has been a vital part of Beautiful Mines since the beginning of 2024. Running an online business is quite demanding with all the socials it requires, and as a busy mother of 2, I handed that responsibility to Cassie, so I can spend that time with my children. She took on the challenge and exceeded every expectation. She also went far and above with tasks that she did not have to do. I'm forever thankful to Cassie for all her amazing help and kind nature that made it an easy transition to 'let go' “
Maryana, Founder Beautiful Mines
other Tools I familiar with
kindword from people I worked with
SHOWREELS
I am dedicated to blending creativity with data-driven insights to deliver exceptional results. I believe that successful strategies are built on innovative ideas and validated through meticulous analysis.
When confronted with challenges, I do not shy away. Instead, I embrace the opportunity to learn and adapt, striving to achieve the highest quality outcomes. My experience spans a variety of fields, including graphic design, video editing, and professional photography, allowing me to offer a diverse and comprehensive skill set.
Awards & Recognitions
UOW x Digital Media Ambassador | 2023
Study Australia Industry Experience Program (SAIEP) - Practera | 2023
DOCUMENTARY - SHORT FILM
ANOTHER, NIGHTLIFE
Let’s Connect:
I’m eager to bring my creativity and unique perspectives to new challenges and deliver high-quality projects. Contact me to schedule an interview and learn more about what I can do for your company.