DIGITAL STRATEGY
Content Creator
social media management
media production
ABOUT ME
Hi there,
I’m Cassie, a freelance photographer and content creator based in Wollongong. With a comprehensive range of expertise, I excel in brand development and crafting engaging visuals. Leveraging data insights, I make informed decisions to positively impact brand image and overall marketing effectiveness.
My Expertise:
Digital Marketing:
From content strategy and campaign management to SEO and email marketing, I offer a full suite of digital marketing services.
Media Production:
Specializing in photography, video production, and transmedia storytelling, I bring stories to life through captivating visuals and seamlessly integrate content across platforms for immersive experiences.
Creative Strategies:
I create engaging content and empower companies with innovative strategies, combining creativity and data analytics to produce exceptional results.
Current & Previous WORK
What I Do:
Brand Development: I help define and develop brand identities that resonate with target audiences.
Content Creation: From compelling copywriting to stunning visuals, I craft content that captures attention and drives engagement.
Campaign Management: I manage and optimize advertising campaigns to maximize reach and impact.
SOCIETY CITY WOLLONGONG
Society City, a volunteer-run hub in Wollongong, serves as a second-hand bookshop, co-working space, and events venue. I improved its social media presence with a comprehensive strategy, increased event promotion, and consistent updates, achieving a monthly reach of 9,000 accounts and ensuring fully booked events and workshops, significantly boosting community engagement.
beautiful mines toys
Beautiful Mines Toys, a mom-run business in the Illawarra area, champions open-ended play and educational toys. I enhanced its online presence with a comprehensive social media strategy, rebuilt the website for SEO optimization, and created engaging content, reaching 5,000 accounts in two weeks. Our goal is to maintain the essence of a family-focused business while building a community centered on child development.
SHOWREELS
I am dedicated to blending creativity with data-driven insights to deliver exceptional results. I believe that successful strategies are built on innovative ideas and validated through meticulous analysis.
When confronted with challenges, I do not shy away. Instead, I embrace the opportunity to learn and adapt, striving to achieve the highest quality outcomes. My experience spans a variety of fields, including graphic design, video editing, and professional photography, allowing me to offer a diverse and comprehensive skill set.
Awards & Recognitions
UOW x Digital Media Ambassador | 2023
Study Australia Industry Experience Program (SAIEP) - Practera | 2023
DOCUMENTARY - SHORT FILM
ANOTHER, NIGHTLIFE
Let’s Connect:
I’m eager to bring my creativity and unique perspectives to new challenges and deliver high-quality projects. Contact me to schedule an interview and learn more about what I can do for your company.